Why plans for branding London’s ‘Northbank’ area are doomed

Plans in London to brand part of the city ‘North Bank’ are doomed by a failure in not understanding memes. The latest attempt to use the power of branding for place marketing sees the area on the north bank of the Thames aims to emulate the success of the ‘South Bank’ area which has witnessed […]

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How Levellers Day can make you a better ancestor

I suppose it would be inevitable that while most people were caught up in celebrating the Jubilee I was giving creative thought to alternatives. What ifs, and why nots led me to discover ‘Levellers’ Day’ (If like me, you’ve  sadly just missed it – it was on May 17th) The fact that you have just […]

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Call the Midwife – 3 lessons for your creativity and innovation

The BBCTV series ‘Call the Midwife’ – set in theEast End of 1957 – pulls both massive viewing audiences but also provides valuable lessons for your creativity and innovation. Admittedly, I have personal reasons in hoping the show gets a second series; I was born in Poplar in 1958 – so the young Andy Green […]

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Using what’s driven 10,000 years of history in your next communication

If you could unlock the keys to what drives change, what have been the motivators and determining factors that have created the world around us, just think how powerful this could be making your communications more effective. What if you could use these keys of insight and wisdom to shape your messages? Thus, I embarked […]

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Open courses to boost your creativity and your brand story

There are great opportunities to catch me in action in Londonto transform your creative abilities or how you mange your brand story and personal brandcasting. […]

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No brainer great PR for anyone promoting mental health issues

With this year’s Blue Monday due on Monday January 16th this is a great opportunity for anyone with an interest in mental health issues to gain valuable media coverage and even fund-raising opportunities. Here’s a great example from the Edinburgh Evening News on getting extensive coverage – linking the forthcoming Blue Monday with the issue […]

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