Is being a sports fan a key part of your identity and brand story?

If you support a football team is this a key part of your identity and brand story? I ask the question following a recent experience following my beloved football team, West Ham United when they played away last weekend to deep-seated rivals Leeds United. The atmosphere at the game was magnificent, with both sets of […]

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7 lessons for management from Avram Grant

With West Ham United being the first football  club to be relegated from the English Premiership in the 2010/11 season – a team widely regarded as playing below its potential – what lessons are there for you to learn from the performance of the sacked Hammers manager Avram Grant? 1. Recognise your personal qualities and […]

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