The myth of Sir Ernest Shackleton’s ad – an example of truthiness

It is one of copywriting’s legends. The ad used by Sir Ernest Shackleton to recruit volunteers for his expedition. Shame it now appears that it never existed – but it still provides an excellent example of ‘truthiness’. I delivered a great creative writing session yesterday for the Chartered Institute of Public Relations, with a group […]

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Summer Eventia – here I come

Looking forward to meeting the good people at the Summer Eventia 2012 this week, the major showcase conference organised by the official trade body for the events and live marketing industry in the UK I will be delivering a special innovation and creativity keynote session. As the show programme describes: “There has never been a […]

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Using what’s driven 10,000 years of history in your next communication

If you could unlock the keys to what drives change, what have been the motivators and determining factors that have created the world around us, just think how powerful this could be making your communications more effective. What if you could use these keys of insight and wisdom to shape your messages? Thus, I embarked […]

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Your Innovation ‘Ears’ – 5 tips for innovation and creativity

Do you know what the most important part of your body for innovation and creativity is? You will most likely say the brain. But I would suggest it is your ears. I use the word ears in plural because they are not just there to pick up sounds. Rather, I would suggest they are your […]

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New Business leadership initiative launched

Today, I will be launching a new initiative by WakefieldCollege to equip Yorkshire businesses and their managers with crucial skills to survive and thrive, at a lunchtime event on Thursday January 19th I will be talking on ‘Essential Skills in Innovation & Creativity for Management’ – the seven things you and your business need to do differently […]

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