What’s going to be your 70:30:10 of how you do things in 2012?

At last the magic ingredient of Coca Cola’s success is now being shared. No, I am not talking about the tightly-guarded ingredients of its flavoured water. Rather, how it allocates its precious resources for brand communications to ensure its future success by ‘gaining a disproportionate share of popular culture’. (Isn’t this what you are about: […]

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How are you telling your Brand Story?

http://youtu.be/LerdMmWjU_E I have been preaching the need for any organization and individual to have compelling brand stories at their heart. The Coca Cola Content 2020 video, which announces their change of strategy and emphasis on Content Marketing is truly remarkable. […]

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How to Brainstorm

  Always define your question as tightly as possible. I define creativity as ‘flexible thinking around beautiful questions to add value’. Outstanding creativity is not coming up with 1001 different alternatives; it’s actually about asking the right question, the beautiful question. You can tell when you have a beautiful question your ideas ooze out. Conversely, […]

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Two episodes don’t make a series

In my teachings on creativity and innovation I highlight how challenging assumptions is at the heart of creativity and innovation: if you want to challenge the status quo you need to identify, dismantle and re-build, or create new assumptions to provide a new idea, a new way of seeing something, or  new way of doing. […]

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Final quarter of 2011: Last chance to plan your Goals for the year

We are now entering the final quarter of 2011. You now urgently need to take stock of your plans – and critically, how you can make the most of the remaining three months to ensure 2011 is a great year in your life. Use these great innovation and creativity tools – to ensure you make […]

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Our ‘broken society’ needs a ‘Peter Beardsley’ and a ‘Waddle’

Talk of the UK being a ‘broken society’ makes me angry. A failure to put things in perspective may cost us dearly, economically, socially, emotionally – and creatively. Prior to the recent ‘highly localised riots in three main English conurbations’ I wrote a blog about how, on an individual level, if you want to achieve […]

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Creative talent get business planning help

Helping Yorkshire’s creative talent develop into more successful businesses is Andy Green who is running a special training workshop called ‘Business Plans for Creative People who don’t do Business Plans’. The special event takes place at Red Brick Mill, Batley on the evening of Monday July 18th. It is organised by Loca, Kirklees Council’s arts […]

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DLT, Burmese Nobel peace prize winner, and your business strategy

I once chided a friend for remembering a quote from former Radio 1 DJ Dave Lee Travis. (I think it was something profound like, “It’s easy if you know it.”)  I wasn’t the only one scornful, with comedian Harry Enfield also using him as inspiration for one half of his parody of insipid disc jockeys, […]

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Is Twitter reducing the creative need for graffiti?

With the ability to freely express ourselves, almost instantaneously, through social media, does this new facility undermine one of the oldest forms of offline social media – graffiti? Also, is social media the ultimate form of defining your urbanity – in all senses of the word? Can we measure this repercussion of the impact of […]

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6 lessons from the Egyptian revolution

What an experience having just visited and worked in Egypt, a country that is going through a political revolution. There were times when I thought I was going to die. I saw my life flashing before me, and thought this really was the end. But enough about being a passenger in a Cairo taxi! Seriously, […]

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