Open courses to boost your creativity and your brand story

There are great opportunities to catch me in action in Londonto transform your creative abilities or how you mange your brand story and personal brandcasting. […]

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Your Innovation ‘Ears’ – 5 tips for innovation and creativity

Do you know what the most important part of your body for innovation and creativity is? You will most likely say the brain. But I would suggest it is your ears. I use the word ears in plural because they are not just there to pick up sounds. Rather, I would suggest they are your […]

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What’s going to be your 70:30:10 of how you do things in 2012?

At last the magic ingredient of Coca Cola’s success is now being shared. No, I am not talking about the tightly-guarded ingredients of its flavoured water. Rather, how it allocates its precious resources for brand communications to ensure its future success by ‘gaining a disproportionate share of popular culture’. (Isn’t this what you are about: […]

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How are you telling your Brand Story?

http://youtu.be/LerdMmWjU_E I have been preaching the need for any organization and individual to have compelling brand stories at their heart. The Coca Cola Content 2020 video, which announces their change of strategy and emphasis on Content Marketing is truly remarkable. […]

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Your New Year’s resolutions need Squeezesteps

If you have made New Year’s resolutions the critical challenge is to make them happen. Here’s where you need to use ‘Squeezesteps’. The dictionary of the future will define a ‘Squeezestep as: “Actively breaking down into smaller, more do-able, nudgeable or more compelling steps in any change requiring you or others to take.” It implies […]

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Could you do a George Papandreou?

Could you do a George Papandreou? By which I mean could you take a really big decision that would be deeply unpopular with others – or with key individuals? My reading of his actions was that he realised at the penultimate moment that if he had gone ahead, implemented the challenges ordered by his European […]

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How to Brainstorm

  Always define your question as tightly as possible. I define creativity as ‘flexible thinking around beautiful questions to add value’. Outstanding creativity is not coming up with 1001 different alternatives; it’s actually about asking the right question, the beautiful question. You can tell when you have a beautiful question your ideas ooze out. Conversely, […]

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Two episodes don’t make a series

In my teachings on creativity and innovation I highlight how challenging assumptions is at the heart of creativity and innovation: if you want to challenge the status quo you need to identify, dismantle and re-build, or create new assumptions to provide a new idea, a new way of seeing something, or  new way of doing. […]

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Final quarter of 2011: Last chance to plan your Goals for the year

We are now entering the final quarter of 2011. You now urgently need to take stock of your plans – and critically, how you can make the most of the remaining three months to ensure 2011 is a great year in your life. Use these great innovation and creativity tools – to ensure you make […]

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