Friday 13th meme – could it be your campaign’s lucky day?

Today, I may have some good luck for you – there is a popular meme waiting to be further developed – which could help your campaign be even more effective. I refer to ‘Friday 13th’. Hollywood has already recognised the potential, with a series of blockbuster films using the date for their title. I reckon […]

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Squeezesteps: a tool for creative thinking and to make change happen

I have invented another new word: ‘Squeezestep’. The dictionary of the future will define a ‘squeezestep as: “Actively breaking down into smaller, more do-able, nudgeable or more compelling steps in any change you require others to take.” It implies there is an onus on anyone engaged with change within an organization or community to recognize […]

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Bin Laden: Is Obama guilty of not having a meme strategy?

Has the US administration made a mistake in its handling of the killing of Osama Bin Laden by not have a fully thought-through memes strategy? By this I mean, is it making decisions and taking actions without due consideration of the potential subsequent word of mouth, the memes that are likely to occur as a […]

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Why does ‘Titanic’ fascinate us so much?

While visiting London I came across the major exhibition on ‘Titanic’ at the O2. I pondered: Why is it, 100 years on, the story of how one ship sunk still holds such fascination for contemporary society? There have been other sinkings – with an even greater loss of life. (The story of the sinking of […]

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April 1st is Stupid Aid Day: tackling growing bureaucracy and stupidity

The world is getting more stupid. And there is now something you can do about it on ‘Stupid Aid Day’- appropriately on Friday April 1st-. This is a chance for everyone to fight back against ‘the Computer says No’ moments and other examples of stupidity in the world by submitting your examples of stupid thinking […]

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