Britain must re-brand itself after Olympic success

Britain should rebrand its name – possibly using ‘Greater Britain’ and evolve its Union Jack flag – using the purple of the London 2012 event – to boost the feelgood factor from its Olympics. The rebranding would provide a springboard to build a better sense of identity, create better cohesion and extend the momentum of […]

Read More…

It’s half time for 2012 – how you doing?

Wow! We are now over half way through 2012. Now is a great time to take stock of your plans – and crucially how you can make the most of the remaining six months to ensure 2012 is another great year in your life. Here are some great innovation and creativity tools – to ensure […]

Read More…

‘The Artist’ – lessons for your innovation and creativity

The triumph of The Artist at the Oscars has profound lessons for innovation, creativity and strategic management. The film scooped five awards including best picture, best director and best actor yet was a silent movie: fundamentally using a technology and formula for telling its story from an era of your grandparents or great-grandparents. The cue […]

Read More…

Strategic Management: the Creativity Paradox for PR

Thinking creatively helps you think different. But do you need to think different on how you use creativity in your work? Or even about why and where you use creative thinking? How do we respond to an age where the rules are being redefined? Most practitioners are guilty of resorting to what can be called […]

Read More…

Say bye-bye to ‘Middleweight Creativity’

Say bye-bye to ‘middleweight creativity’ in public relations practise and take advantage of new opportunities in research and planning to transform your communications. In a new talk ‘The Creativity Paradox’ – specially commissioned for the new Strategic Management series run by the Chartered Institute of Public Relations – Andy Green FCIPR explores how communicators can […]

Read More…

Open courses to boost your creativity and your brand story

There are great opportunities to catch me in action in Londonto transform your creative abilities or how you mange your brand story and personal brandcasting. […]

Read More…

What’s going to be your 70:30:10 of how you do things in 2012?

At last the magic ingredient of Coca Cola’s success is now being shared. No, I am not talking about the tightly-guarded ingredients of its flavoured water. Rather, how it allocates its precious resources for brand communications to ensure its future success by ‘gaining a disproportionate share of popular culture’. (Isn’t this what you are about: […]

Read More…

How are you telling your Brand Story?

http://youtu.be/LerdMmWjU_E I have been preaching the need for any organization and individual to have compelling brand stories at their heart. The Coca Cola Content 2020 video, which announces their change of strategy and emphasis on Content Marketing is truly remarkable. […]

Read More…

Your New Year’s resolutions need Squeezesteps

If you have made New Year’s resolutions the critical challenge is to make them happen. Here’s where you need to use ‘Squeezesteps’. The dictionary of the future will define a ‘Squeezestep as: “Actively breaking down into smaller, more do-able, nudgeable or more compelling steps in any change requiring you or others to take.” It implies […]

Read More…

Are we letting people – and our Airports – urinate on us?

As a society, have we lost our ability to be outraged – and react and respond to when we are being taken advantage of? One of my favourite film scenes is from the Clint Eastwood cowboy epic ‘The Outlaw Josey Wales’ where the wizened old Indian chief tells his tormentor: “Don’t piss down my back […]

Read More…