PR Creatives also need to lead way for NPD in PR

Here’s a copy of my letter published by PR Week August 16th Your review (PR Week August 2nd) of the role of the Creativity Director in PR agencies rightly highlights the consensus of how they need to be a champion of the cause for creativity rather than the sole repository of. A good Creative Director […]

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‘The Artist’ – lessons for your innovation and creativity

The triumph of The Artist at the Oscars has profound lessons for innovation, creativity and strategic management. The film scooped five awards including best picture, best director and best actor yet was a silent movie: fundamentally using a technology and formula for telling its story from an era of your grandparents or great-grandparents. The cue […]

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