PR Creatives also need to lead way for NPD in PR

Here’s a copy of my letter published by PR Week August 16th Your review (PR Week August 2nd) of the role of the Creativity Director in PR agencies rightly highlights the consensus of how they need to be a champion of the cause for creativity rather than the sole repository of. A good Creative Director […]

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A major new resource for innovation and creativity

I have produced for the Chartered Institute of Public Relations (CIPR) a downloadable Innovation & Creativity Toolkit as part of a major drive by the Institute to transform innovation and creativity skills for its members. The Institute is providing a free to members – with a  free sample for non-members. The substantial resource – over […]

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Open courses to boost your creativity and your brand story

There are great opportunities to catch me in action in Londonto transform your creative abilities or how you mange your brand story and personal brandcasting. […]

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NEWS: Managing the Creative PR team session London May 5th

Will be introducing some new tools and techniques at my next open Creativity session – ‘Managing the Creative PR Team’ organised by the Chartered Institute of Public Relations, to be held at their offices in central London. Delegates will gain a greater understanding, insight and confidence of managing the creative dimension at work. You will […]

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