How Levellers Day can make you a better ancestor

I suppose it would be inevitable that while most people were caught up in celebrating the Jubilee I was giving creative thought to alternatives. What ifs, and why nots led me to discover ‘Levellers’ Day’ (If like me, you’ve  sadly just missed it – it was on May 17th) The fact that you have just […]

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Open courses to boost your creativity and your brand story

There are great opportunities to catch me in action in Londonto transform your creative abilities or how you mange your brand story and personal brandcasting. […]

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How are you telling your Brand Story?

http://youtu.be/LerdMmWjU_E I have been preaching the need for any organization and individual to have compelling brand stories at their heart. The Coca Cola Content 2020 video, which announces their change of strategy and emphasis on Content Marketing is truly remarkable. […]

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Do we need to rebrand the working class as ‘The UnChavs’?

I’m posing the question: ‘Do we need to rebrand the working class, with the concept of ‘The UnChavs’?’ Prompted by a holiday read of Owen Jones book Chavs: The Demonization of the Working Class the author has produced a good book, yet I feel misses some key points around communication, branding and memes – hence […]

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6 lessons from the Egyptian revolution

What an experience having just visited and worked in Egypt, a country that is going through a political revolution. There were times when I thought I was going to die. I saw my life flashing before me, and thought this really was the end. But enough about being a passenger in a Cairo taxi! Seriously, […]

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Cheryl Cole’s 8 creativity and career lessons for brand ‘You’

The recent sacking of ‘X Factor’ judge Cheryl Cole has valuable lessons for your creativity – and your career. Whether it is a job or an idea, the innovative and creative manager has to learn to deal with setbacks, obstacles and people saying ‘No’. Here are 8 tips you need to take on board from […]

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Tedia Studies: why boredom is good for your creativity

My call for a new subject of ‘Tedia Studies’ to prepare students for the inevitable mundanities of life has deepened after reading a new major academic text, on boredom. Yes, wake up! The book was about boredom and this blog piece is highlighting how boredom can be good for your creativity. In his new text […]

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Why does ‘Titanic’ fascinate us so much?

While visiting London I came across the major exhibition on ‘Titanic’ at the O2. I pondered: Why is it, 100 years on, the story of how one ship sunk still holds such fascination for contemporary society? There have been other sinkings – with an even greater loss of life. (The story of the sinking of […]

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7 lessons from Eddie Stobart for you

The death of Eddie Stobart has highlighted one of the UK’s most idiosyncratic brands. The story of how a medium-sized haulage company, essentially offering the same product as its competitors, has become a much-revered British institution offers valuable lessons. Why does its name and reputation shine brighter than its competitors? What lessons are there for […]

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April 1st is Stupid Aid Day: tackling growing bureaucracy and stupidity

The world is getting more stupid. And there is now something you can do about it on ‘Stupid Aid Day’- appropriately on Friday April 1st-. This is a chance for everyone to fight back against ‘the Computer says No’ moments and other examples of stupidity in the world by submitting your examples of stupid thinking […]

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