PR Creatives also need to lead way for NPD in PR

Here’s a copy of my letter published by PR Week August 16th Your review (PR Week August 2nd) of the role of the Creativity Director in PR agencies rightly highlights the consensus of how they need to be a champion of the cause for creativity rather than the sole repository of. A good Creative Director […]

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Uganda – international conference speaking

A big ‘thank you’ to the delegates who provided me with such inspiration, challenging questions and new insights at the International Congress – Public Relations & Human Resources in Kampala, Uganda last week. Thoroughly enjoyed delivering conference presentations and training sessions on creativity, brand story-telling, brand management, PR strategy and communications. It was also good […]

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A major new resource for innovation and creativity

I have produced for the Chartered Institute of Public Relations (CIPR) a downloadable Innovation & Creativity Toolkit as part of a major drive by the Institute to transform innovation and creativity skills for its members. The Institute is providing a free to members – with a  free sample for non-members. The substantial resource – over […]

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7 tips for Kanter’s Law – everything looks like a failure in the middle

All of us must have experienced Kanter’s Law: “Everything can look like a failure in the middle.” The great innovation writer Rossabeth Moss Kanter highlights how everyone loves inspiring beginnings and happy endings. It is in the middle however, where the realization that the vision and ideas is actually harder to do than anyone had […]

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How the end of the world cheered me up + innovation and creativity

Heard disturbing news on how amateur scientists can now cook up their own DNA. I instantly concluded this means the end of the world: the Frankenstein vision of an uncontrollable DNA strain/virus sprang to mind. I also took reassurance from one of my favourite punk songs,‘Wrap up the Rockets’ by the Freshies (featuring the late, […]

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Is being a sports fan a key part of your identity and brand story?

If you support a football team is this a key part of your identity and brand story? I ask the question following a recent experience following my beloved football team, West Ham United when they played away last weekend to deep-seated rivals Leeds United. The atmosphere at the game was magnificent, with both sets of […]

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Open courses to boost your creativity and your brand story

There are great opportunities to catch me in action in Londonto transform your creative abilities or how you mange your brand story and personal brandcasting. […]

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What’s going to be your 70:30:10 of how you do things in 2012?

At last the magic ingredient of Coca Cola’s success is now being shared. No, I am not talking about the tightly-guarded ingredients of its flavoured water. Rather, how it allocates its precious resources for brand communications to ensure its future success by ‘gaining a disproportionate share of popular culture’. (Isn’t this what you are about: […]

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Your New Year’s resolutions need Squeezesteps

If you have made New Year’s resolutions the critical challenge is to make them happen. Here’s where you need to use ‘Squeezesteps’. The dictionary of the future will define a ‘Squeezestep as: “Actively breaking down into smaller, more do-able, nudgeable or more compelling steps in any change requiring you or others to take.” It implies […]

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