Say bye-bye to ‘Middleweight Creativity’

Say bye-bye to ‘middleweight creativity’ in public relations practise and take advantage of new opportunities in research and planning to transform your communications. In a new talk ‘The Creativity Paradox’ – specially commissioned for the new Strategic Management series run by the Chartered Institute of Public Relations – Andy Green FCIPR explores how communicators can […]

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Open courses to boost your creativity and your brand story

There are great opportunities to catch me in action in Londonto transform your creative abilities or how you mange your brand story and personal brandcasting. […]

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What’s going to be your 70:30:10 of how you do things in 2012?

At last the magic ingredient of Coca Cola’s success is now being shared. No, I am not talking about the tightly-guarded ingredients of its flavoured water. Rather, how it allocates its precious resources for brand communications to ensure its future success by ‘gaining a disproportionate share of popular culture’. (Isn’t this what you are about: […]

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How are you telling your Brand Story?

http://youtu.be/LerdMmWjU_E I have been preaching the need for any organization and individual to have compelling brand stories at their heart. The Coca Cola Content 2020 video, which announces their change of strategy and emphasis on Content Marketing is truly remarkable. […]

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Your New Year’s resolutions need Squeezesteps

If you have made New Year’s resolutions the critical challenge is to make them happen. Here’s where you need to use ‘Squeezesteps’. The dictionary of the future will define a ‘Squeezestep as: “Actively breaking down into smaller, more do-able, nudgeable or more compelling steps in any change requiring you or others to take.” It implies […]

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Could you do a George Papandreou?

Could you do a George Papandreou? By which I mean could you take a really big decision that would be deeply unpopular with others – or with key individuals? My reading of his actions was that he realised at the penultimate moment that if he had gone ahead, implemented the challenges ordered by his European […]

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Final quarter of 2011: Last chance to plan your Goals for the year

We are now entering the final quarter of 2011. You now urgently need to take stock of your plans – and critically, how you can make the most of the remaining three months to ensure 2011 is a great year in your life. Use these great innovation and creativity tools – to ensure you make […]

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8 flexible and creative thinking tips for responding to ‘the riots’

The riots across the UK have shown the worst – and the best of people. The film of a young man being callously mugged on the street while being injured can make you despair of humanity. Yet, the widespread responses of people positively demonstrating their reaction to mindless destruction can equally warm your heart – […]

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Why creative people need to give themselves a ‘Chris Waddle’

  If you want to achieve anything in life, every so often you need to give yourself a ‘Chris Waddle’. Let me explain. The other day a friend of mine let himself down badly. He had an important sales presentation to make, and frankly, he did not do himself justice. Instead of getting top marks, […]

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Creative talent get business planning help

Helping Yorkshire’s creative talent develop into more successful businesses is Andy Green who is running a special training workshop called ‘Business Plans for Creative People who don’t do Business Plans’. The special event takes place at Red Brick Mill, Batley on the evening of Monday July 18th. It is organised by Loca, Kirklees Council’s arts […]

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