South Africa bound

I’m looking forward to being a speaker at the 5th International Public Relations Congress at the Sandton Convention Centre, Johannesburg, South Africa from July 23rd to 26th. The event is organised by the International Public Relations Association, African Public Relations Association, The Management School London and BEEC International. […]

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Say bye-bye to ‘Middleweight Creativity’

Say bye-bye to ‘middleweight creativity’ in public relations practise and take advantage of new opportunities in research and planning to transform your communications. In a new talk ‘The Creativity Paradox’ – specially commissioned for the new Strategic Management series run by the Chartered Institute of Public Relations – Andy Green FCIPR explores how communicators can […]

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Open courses to boost your creativity and your brand story

There are great opportunities to catch me in action in Londonto transform your creative abilities or how you mange your brand story and personal brandcasting. […]

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What’s going to be your 70:30:10 of how you do things in 2012?

At last the magic ingredient of Coca Cola’s success is now being shared. No, I am not talking about the tightly-guarded ingredients of its flavoured water. Rather, how it allocates its precious resources for brand communications to ensure its future success by ‘gaining a disproportionate share of popular culture’. (Isn’t this what you are about: […]

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How are you telling your Brand Story?

http://youtu.be/LerdMmWjU_E I have been preaching the need for any organization and individual to have compelling brand stories at their heart. The Coca Cola Content 2020 video, which announces their change of strategy and emphasis on Content Marketing is truly remarkable. […]

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How to Brainstorm

  Always define your question as tightly as possible. I define creativity as ‘flexible thinking around beautiful questions to add value’. Outstanding creativity is not coming up with 1001 different alternatives; it’s actually about asking the right question, the beautiful question. You can tell when you have a beautiful question your ideas ooze out. Conversely, […]

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Creative talent get business planning help

Helping Yorkshire’s creative talent develop into more successful businesses is Andy Green who is running a special training workshop called ‘Business Plans for Creative People who don’t do Business Plans’. The special event takes place at Red Brick Mill, Batley on the evening of Monday July 18th. It is organised by Loca, Kirklees Council’s arts […]

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Seagulls miss creative Golden Swan opportunity

Sometimes a great idea or opportunity can be quite spontaneous. The trick is to both spot and be prepared to run with them. A great example is the story yesterday of the mischievous seat installers at the unveiled Falmer Stadium – the new home for Brighton and Hove Albion. They had placed extra white seats beneath the […]

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DLT, Burmese Nobel peace prize winner, and your business strategy

I once chided a friend for remembering a quote from former Radio 1 DJ Dave Lee Travis. (I think it was something profound like, “It’s easy if you know it.”)  I wasn’t the only one scornful, with comedian Harry Enfield also using him as inspiration for one half of his parody of insipid disc jockeys, […]

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Is Twitter reducing the creative need for graffiti?

With the ability to freely express ourselves, almost instantaneously, through social media, does this new facility undermine one of the oldest forms of offline social media – graffiti? Also, is social media the ultimate form of defining your urbanity – in all senses of the word? Can we measure this repercussion of the impact of […]

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