How good is your personal brandcasting?

Looking forward to delivering a great training session on ‘Personal Brandcasting’ for the Public Relations  Consultants Association in London this Wednesday (April 25th.) If you mention the word ‘brand’ most people associate it with consumer goods and names like ‘Microsoft’ ‘Coca Cola’or ‘Dolce & Gabbana’. Yet, each and every one of us is a brand. […]

Read More…

Is being a sports fan a key part of your identity and brand story?

If you support a football team is this a key part of your identity and brand story? I ask the question following a recent experience following my beloved football team, West Ham United when they played away last weekend to deep-seated rivals Leeds United. The atmosphere at the game was magnificent, with both sets of […]

Read More…

How you can manage your Personal Brandcasting

If you mention the word ‘brand’ most people associate it with consumer goods and names like ‘Microsoft’ ‘Coca Cola’or ‘Dolce & Gabbana’. Yet, each and every one of us is a brand. You don’t have a choice about whether to be a brand or not. What you can choose however, is how to manage your […]

Read More…

The British Brand – a significant tool for the debates

Being British is about recognising there is a ‘British’ brand Debate about devolution and popular interest in what it means to be ‘British’ are failing to use this critical tool to help really understand and manage the issue. Whether Scotland should be part of Britain, or how different ethnic groups, such as those on the […]

Read More…

Open courses to boost your creativity and your brand story

There are great opportunities to catch me in action in Londonto transform your creative abilities or how you mange your brand story and personal brandcasting. […]

Read More…

What’s going to be your 70:30:10 of how you do things in 2012?

At last the magic ingredient of Coca Cola’s success is now being shared. No, I am not talking about the tightly-guarded ingredients of its flavoured water. Rather, how it allocates its precious resources for brand communications to ensure its future success by ‘gaining a disproportionate share of popular culture’. (Isn’t this what you are about: […]

Read More…

How are you telling your Brand Story?

http://youtu.be/LerdMmWjU_E I have been preaching the need for any organization and individual to have compelling brand stories at their heart. The Coca Cola Content 2020 video, which announces their change of strategy and emphasis on Content Marketing is truly remarkable. […]

Read More…

Ideas for new Fellows status for CIPR

After an encouraging forum of Chartered Institute of Public Relations Fellows earlier this week in London, held in response to planned changes in membership grades of the Institute, there seems to be a clear mood afoot to engage with constructive change to make the Institute more meaningful to its members (whatever their grade status) and […]

Read More…