Big Brand Theory – don’t miss the boat

There’s a growing demand for PR practitioners to deliver Big Story Ideas – that work across multi-channels and create messages that engage more deeply, to create real passion and change. PR people have always been good at telling news , but now they need to do more: they need to tell stories – not works […]

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Britain must re-brand itself after Olympic success

Britain should rebrand its name – possibly using ‘Greater Britain’ and evolve its Union Jack flag – using the purple of the London 2012 event – to boost the feelgood factor from its Olympics. The rebranding would provide a springboard to build a better sense of identity, create better cohesion and extend the momentum of […]

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Me, Ziggy Stardust 40 years on – 5 lessons for your branding

The 40th anniversary of David Bowie’s iconic album ‘Ziggy Stardust and the Spiders from Mars’ has a particular personal resonance. It was the first LP that I ever bought. For you the album still today has significance for your branding, personal brndcasting and creativity. […]

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Is being a sports fan a key part of your identity and brand story?

If you support a football team is this a key part of your identity and brand story? I ask the question following a recent experience following my beloved football team, West Ham United when they played away last weekend to deep-seated rivals Leeds United. The atmosphere at the game was magnificent, with both sets of […]

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How you can manage your Personal Brandcasting

If you mention the word ‘brand’ most people associate it with consumer goods and names like ‘Microsoft’ ‘Coca Cola’or ‘Dolce & Gabbana’. Yet, each and every one of us is a brand. You don’t have a choice about whether to be a brand or not. What you can choose however, is how to manage your […]

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21 positive ‘F’ words for giving praise to ‘Failure’ during ‘Failure Week’

1. Fantastic 2. Forward-thinking 3. Formidable 4. Foresight 5. Foremost 6. Float (as in ‘it floats my boat’) 7. Flamboyant 8. First 9. Fidelity 10. Fertile 11. Fine 12. Festive 13. Fit 14. Flexible 15. Fizzes 16. Fresh 17. Futuristic 18. Fabulous 19. Felicitous 20. Fabled 21. Flippin’ good (OK, I struggled on the last […]

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