Welcome back Netto – 3 great creative ideas they never used (and how I started the ‘Baked Beans War’ of 1994)

News of Sainsbury’s partnership with Danish-based Dansk Supermarked brings back happy memories – I did their PR in the UK for a number of years – and very proud of some great work and creating some great legends, including inadvertently starting the ‘Great Baked Beans War of 1994, as well as some more outlandish creative […]

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New global initiative to inspire a revolution in Public Relations thinking and doing

I am extraordinary proud to have helped get a new initiative underway to tackle a profound issue in communications and PR – can we redefine PR and create a new theoretical framework for its thinking and doing. #PRredefined is your call to change your future for public relations. The ambition is to nurture a new […]

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How to discover your Values – and their importance to your Brand

A very senior communications manager at a leading University in Yorkshire once boasted to me of being a “Values-led organization!”. I had to courteously disabuse of the uniqueness of her positioning: “Everyone and every organization is ‘Values-led’. Even Adolf Hitler was ‘Values-led. They might be different values to you or I, but his actions and […]

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Freshtival – the future of communications

Looking forward to sharing some of my latest thinking on the future of public relations and communications at Freshtival in Manchester. I will be alongside a number of the PR and communications leading thinkers and doers It will be an opportunity to reveal some of the insights and ideas contained within my forthcoming new ebook, […]

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PR Creatives also need to lead way for NPD in PR

Here’s a copy of my letter published by PR Week August 16th Your review (PR Week August 2nd) of the role of the Creativity Director in PR agencies rightly highlights the consensus of how they need to be a champion of the cause for creativity rather than the sole repository of. A good Creative Director […]

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Uganda – international conference speaking

A big ‘thank you’ to the delegates who provided me with such inspiration, challenging questions and new insights at the International Congress – Public Relations & Human Resources in Kampala, Uganda last week. Thoroughly enjoyed delivering conference presentations and training sessions on creativity, brand story-telling, brand management, PR strategy and communications. It was also good […]

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Creativity & Brand PR talks in Uganda

I am looking forward to being one of the international speakers at the 6th International Public Relations Congress at the Kampala Serena hotel, Kampala, Uganda from 8th to 11th July. The Congress attracts delegates from all parts of the African continent. It is organised by the International Public Relations Association (IPRA), The Management School London […]

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Why plans for branding London’s ‘Northbank’ area are doomed

Plans in London to brand part of the city ‘North Bank’ are doomed by a failure in not understanding memes. The latest attempt to use the power of branding for place marketing sees the area on the north bank of the Thames aims to emulate the success of the ‘South Bank’ area which has witnessed […]

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