When is ‘sticky’ sticky – memes, viral & words of mouth

One of my favourite scenes from the BBC Comedy series ‘Black Adder III’ is the encounter with Dr. Johnson where Edmund Black Adder makes up words on the spot to confuse the lexicographer and creator of the first modern dictionary. It seems we are in danger, not so much false or empty words entering our […]

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How Levellers Day can make you a better ancestor

I suppose it would be inevitable that while most people were caught up in celebrating the Jubilee I was giving creative thought to alternatives. What ifs, and why nots led me to discover ‘Levellers’ Day’ (If like me, you’ve  sadly just missed it – it was on May 17th) The fact that you have just […]

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Open courses to boost your creativity and your brand story

There are great opportunities to catch me in action in Londonto transform your creative abilities or how you mange your brand story and personal brandcasting. […]

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Armistice: The meme that cost 11,000 lives

I wear my poppy with pride. I also promote managing word of mouth communications and how need to make you’re your messages sticky – i.e memorable through use of imagery, menomics and other devices – to create effective memes (information that is able to replicate itself.) So, having a permanent time and date of: “the […]

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6 new memes following the film ‘Contagion’ – pass it on

Just seen the new blockbuster ‘Contagion . It depicts a world facing the much anticipated killer virus which raised two thoughts. Firstly, it resurrected the idea I had a for a major national celebration, or thanksgiving, that the recent reality of the swine flu epidemic was nowhere near as deadly as first feared – with […]

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The Halloween meme – isn’t it scary you’re not using memes?

  “Daddy what did you used to do on Halloween?” My honest answer would be: “Nothing”. As a child if asked about Halloween I would have probably said: “What’s that?” At the time there might have been a story feature on Blue Peter where maybe some nice middle class boys and girls would have done […]

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The 4 different stages to shape your word of mouth

When faced with making a decision there are four major phases people go through: 1. Information stage – you cast around, sourcing data to establish your available options become aware of options 2. Verification stage – you try to find confirmatory evidence to discover if your information is true, where you decide-to-decide, and ultimately select […]

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8 reasons why word of mouth is so powerful

1.  People rate w-o-m as their most potent source of new business or reliable information. You know the scene: You are making a choice or dealing with an unfamiliar problem. You are not sure what to do. It could be a major purchase, or even just deciding what film to see. You ask a friend, […]

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The 6 key factors which influence your word of mouth

Different factors influence the potential word of mouth (w-o-m) capability of a situation. These six factors will shape your w-o-m will spread more significantly and extensively if there is a: Crisis – where your own individual well-being could be perceived to be at risk. Mission– the need for concerted effort to accomplish a major goal […]

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First word of mouth training for PR professionals by CIPR

Word of mouth is one of the most powerful forms of communications capable of determining or shaping an organization’s corporate reputation, and the next sale of your product or service. Yet most public relations professionals fail to harness it, or manage it. To address this challenge I am teaming up with the Chartered Institute of […]

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