Britain must re-brand itself after Olympic success

Britain should rebrand its name – possibly using ‘Greater Britain’ and evolve its Union Jack flag – using the purple of the London 2012 event – to boost the feelgood factor from its Olympics. The rebranding would provide a springboard to build a better sense of identity, create better cohesion and extend the momentum of […]

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Strategic Management: the Creativity Paradox for PR

Thinking creatively helps you think different. But do you need to think different on how you use creativity in your work? Or even about why and where you use creative thinking? How do we respond to an age where the rules are being redefined? Most practitioners are guilty of resorting to what can be called […]

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