What’s going to be your 70:30:10 of how you do things in 2012?

At last the magic ingredient of Coca Cola’s success is now being shared. No, I am not talking about the tightly-guarded ingredients of its flavoured water. Rather, how it allocates its precious resources for brand communications to ensure its future success by ‘gaining a disproportionate share of popular culture’. (Isn’t this what you are about: […]

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Royal Society backs IdeasBank to boost creativity to help Barry Island

A new initiative I want to get underway – an IdeasBank for helping to develop my hometown of Barry Island has received a welcome boost – with a grant from the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) The RSA’s Catalyst fund provides small grants to Fellows who have developed an […]

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