6 reasons why Brand is crucial to future PR

The role of ‘Brand’ in 21st century communications is likely to take on greater significance for six key reasons: Firstly, neuroscience evidence shows that people absorb, understand information better if it is communicated within the structure of a story. The art of story-telling is being recognised as a key skill in effective communications. By creating […]

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How good is your personal brandcasting?

Looking forward to delivering a great training session on ‘Personal Brandcasting’ for the Public Relations  Consultants Association in London this Wednesday (April 25th.) If you mention the word ‘brand’ most people associate it with consumer goods and names like ‘Microsoft’ ‘Coca Cola’or ‘Dolce & Gabbana’. Yet, each and every one of us is a brand. […]

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