Me, Ziggy Stardust 40 years on – 5 lessons for your branding

The 40th anniversary of David Bowie’s iconic album ‘Ziggy Stardust and the Spiders from Mars’ has a particular personal resonance. It was the first LP that I ever bought. For you the album still today has significance for your branding, personal brndcasting and creativity. […]

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How good is your personal brandcasting?

Looking forward to delivering a great training session on ‘Personal Brandcasting’ for the Public Relations  Consultants Association in London this Wednesday (April 25th.) If you mention the word ‘brand’ most people associate it with consumer goods and names like ‘Microsoft’ ‘Coca Cola’or ‘Dolce & Gabbana’. Yet, each and every one of us is a brand. […]

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How you can manage your Personal Brandcasting

If you mention the word ‘brand’ most people associate it with consumer goods and names like ‘Microsoft’ ‘Coca Cola’or ‘Dolce & Gabbana’. Yet, each and every one of us is a brand. You don’t have a choice about whether to be a brand or not. What you can choose however, is how to manage your […]

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