Welcome back Netto – 3 great creative ideas they never used (and how I started the ‘Baked Beans War’ of 1994)

News of Sainsbury’s partnership with Danish-based Dansk Supermarked brings back happy memories – I did their PR in the UK for a number of years – and very proud of some great work and creating some great legends, including inadvertently starting the ‘Great Baked Beans War of 1994, as well as some more outlandish creative […]

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