How Levellers Day can make you a better ancestor

I suppose it would be inevitable that while most people were caught up in celebrating the Jubilee I was giving creative thought to alternatives. What ifs, and why nots led me to discover ‘Levellers’ Day’ (If like me, you’ve  sadly just missed it – it was on May 17th) The fact that you have just […]

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‘The Artist’ – lessons for your innovation and creativity

The triumph of The Artist at the Oscars has profound lessons for innovation, creativity and strategic management. The film scooped five awards including best picture, best director and best actor yet was a silent movie: fundamentally using a technology and formula for telling its story from an era of your grandparents or great-grandparents. The cue […]

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No brainer great PR for anyone promoting mental health issues

With this year’s Blue Monday due on Monday January 16th this is a great opportunity for anyone with an interest in mental health issues to gain valuable media coverage and even fund-raising opportunities. Here’s a great example from the Edinburgh Evening News on getting extensive coverage – linking the forthcoming Blue Monday with the issue […]

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Armistice: The meme that cost 11,000 lives

I wear my poppy with pride. I also promote managing word of mouth communications and how need to make you’re your messages sticky – i.e memorable through use of imagery, menomics and other devices – to create effective memes (information that is able to replicate itself.) So, having a permanent time and date of: “the […]

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6 new memes following the film ‘Contagion’ – pass it on

Just seen the new blockbuster ‘Contagion . It depicts a world facing the much anticipated killer virus which raised two thoughts. Firstly, it resurrected the idea I had a for a major national celebration, or thanksgiving, that the recent reality of the swine flu epidemic was nowhere near as deadly as first feared – with […]

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The Halloween meme – isn’t it scary you’re not using memes?

  “Daddy what did you used to do on Halloween?” My honest answer would be: “Nothing”. As a child if asked about Halloween I would have probably said: “What’s that?” At the time there might have been a story feature on Blue Peter where maybe some nice middle class boys and girls would have done […]

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The 4 different stages to shape your word of mouth

When faced with making a decision there are four major phases people go through: 1. Information stage – you cast around, sourcing data to establish your available options become aware of options 2. Verification stage – you try to find confirmatory evidence to discover if your information is true, where you decide-to-decide, and ultimately select […]

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