International Speak Like a Cockney Day – ‘the fird of the fird’

Is there a charity that wants to get free national, possibly international publicity, to raise its profile and get people talking about it? Ideally, it should be a charity which aids speech/language learning difficulties or communications – possibly with a London link. I am making available absolutely free of charge, with no commercial obligation to […]

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The facts about the Blue Monday meme

It’s Blue Monday on Monday January 20th)  – symbolically the most depressing day of the year. And it provides a great opportunity to promote greater understanding about mental well-being, positive psychology, or just an excuse to have a good time. It’s also a wonderful example of experience how memes operate and how we live in […]

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Plebgate meme – another example of ‘truthiness’?

As the ‘plebgate’ row continues to make the headlines in UK news headlines is this yet another example of ‘truthiness’ and what fuels memes are not facts but rather what we want to believe? The story unfolds of how Andrew Mitchell, a Government Minister, was originally accused of calling a police officer a ‘pleb’ after […]

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When is ‘sticky’ sticky – memes, viral & words of mouth

One of my favourite scenes from the BBC Comedy series ‘Black Adder III’ is the encounter with Dr. Johnson where Edmund Black Adder makes up words on the spot to confuse the lexicographer and creator of the first modern dictionary. It seems we are in danger, not so much false or empty words entering our […]

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Why plans for branding London’s ‘Northbank’ area are doomed

Plans in London to brand part of the city ‘North Bank’ are doomed by a failure in not understanding memes. The latest attempt to use the power of branding for place marketing sees the area on the north bank of the Thames aims to emulate the success of the ‘South Bank’ area which has witnessed […]

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Why Tim Harford got it wrong on the Blue Monday meme

I nearly had a letter published in the ‘Financial Times’ last week. I say nearly because the Letters Editor got in touch with me to amend my original. Que sera. The letter was a correction to a piece written by the FT’s Tim Harford – of whom I’m a great fan and thoroughly enjoyed his […]

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The Bobby Moore meme – pass it on

Despite dying 20 years ago and having stopped playing football nearly 35 years ago the legend of my boyhood hero, former West Ham United and England captain Bobby Moore grows. Rather like interest will grow next year for the centenary of World War I, in spite of an ever-growing time gap, the appetite for commemoration […]

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‘National Nostalgia Day’ – Feb’ 15th – the day Britain went decimal

On the day that Britain went decimal in 1971 the country is invited to celebrate its nostalgia – on National Nostalgia Day on February 15th. It aims to both encourage enjoyable, positive reminisces and also identify if our world of today would be better from bringing, or restoring anything no longer around. The campaign is […]

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