Do we need to rebrand the working class as ‘The UnChavs’?

I’m posing the question: ‘Do we need to rebrand the working class, with the concept of ‘The UnChavs’?’ Prompted by a holiday read of Owen Jones book Chavs: The Demonization of the Working Class the author has produced a good book, yet I feel misses some key points around communication, branding and memes – hence […]

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