Thank you for voting me for top UK PR Award

Can I use this blog to say a massive big ‘thank you’ to all the people who voted for me to win  the ‘Outstanding Public Relations Professional’ award in the Chartered Institute of Public Relations'(CIPR) annual awards this week. There should have actually been three awards for the all the short-listed candidates – Lis Lewis-Jones […]

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The myth of Sir Ernest Shackleton’s ad – an example of truthiness

It is one of copywriting’s legends. The ad used by Sir Ernest Shackleton to recruit volunteers for his expedition. Shame it now appears that it never existed – but it still provides an excellent example of ‘truthiness’. I delivered a great creative writing session yesterday for the Chartered Institute of Public Relations, with a group […]

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