Welcome back Netto – 3 great creative ideas they never used (and how I started the ‘Baked Beans War’ of 1994)

News of Sainsbury’s partnership with Danish-based Dansk Supermarked brings back happy memories – I did their PR in the UK for a number of years – and very proud of some great work and creating some great legends, including inadvertently starting the ‘Great Baked Beans War of 1994, as well as some more outlandish creative […]

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Freshtival – the future of communications

Looking forward to sharing some of my latest thinking on the future of public relations and communications at Freshtival in Manchester. I will be alongside a number of the PR and communications leading thinkers and doers It will be an opportunity to reveal some of the insights and ideas contained within my forthcoming new ebook, […]

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Uganda – international conference speaking

A big ‘thank you’ to the delegates who provided me with such inspiration, challenging questions and new insights at the International Congress – Public Relations & Human Resources in Kampala, Uganda last week. Thoroughly enjoyed delivering conference presentations and training sessions on creativity, brand story-telling, brand management, PR strategy and communications. It was also good […]

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Big Brand Theory – don’t miss the boat

There’s a growing demand for PR practitioners to deliver Big Story Ideas – that work across multi-channels and create messages that engage more deeply, to create real passion and change. PR people have always been good at telling news , but now they need to do more: they need to tell stories – not works […]

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The Bobby Moore meme – pass it on

Despite dying 20 years ago and having stopped playing football nearly 35 years ago the legend of my boyhood hero, former West Ham United and England captain Bobby Moore grows. Rather like interest will grow next year for the centenary of World War I, in spite of an ever-growing time gap, the appetite for commemoration […]

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Britain must re-brand itself after Olympic success

Britain should rebrand its name – possibly using ‘Greater Britain’ and evolve its Union Jack flag – using the purple of the London 2012 event – to boost the feelgood factor from its Olympics. The rebranding would provide a springboard to build a better sense of identity, create better cohesion and extend the momentum of […]

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The new verb – ‘to Danny-Boyle’

One unintended legacy of the Olympics won’t be the stadia, the investment in the next generation of sports stars, or a better Tube system but an addition to the English language. The new contribution our lexicon is a verb. A doing word. It’s a denominalisation. It describes an action that can proudly transform what you […]

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It’s half time for 2012 – how you doing?

Wow! We are now over half way through 2012. Now is a great time to take stock of your plans – and crucially how you can make the most of the remaining six months to ensure 2012 is another great year in your life. Here are some great innovation and creativity tools – to ensure […]

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Me, Ziggy Stardust 40 years on – 5 lessons for your branding

The 40th anniversary of David Bowie’s iconic album ‘Ziggy Stardust and the Spiders from Mars’ has a particular personal resonance. It was the first LP that I ever bought. For you the album still today has significance for your branding, personal brndcasting and creativity. […]

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How Levellers Day can make you a better ancestor

I suppose it would be inevitable that while most people were caught up in celebrating the Jubilee I was giving creative thought to alternatives. What ifs, and why nots led me to discover ‘Levellers’ Day’ (If like me, you’ve  sadly just missed it – it was on May 17th) The fact that you have just […]

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