Why plans for branding London’s ‘Northbank’ area are doomed

Plans in London to brand part of the city ‘North Bank’ are doomed by a failure in not understanding memes. The latest attempt to use the power of branding for place marketing sees the area on the north bank of the Thames aims to emulate the success of the ‘South Bank’ area which has witnessed […]

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Big Brand Theory – don’t miss the boat

There’s a growing demand for PR practitioners to deliver Big Story Ideas – that work across multi-channels and create messages that engage more deeply, to create real passion and change. PR people have always been good at telling news , but now they need to do more: they need to tell stories – not works […]

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Britain must re-brand itself after Olympic success

Britain should rebrand its name – possibly using ‘Greater Britain’ and evolve its Union Jack flag – using the purple of the London 2012 event – to boost the feelgood factor from its Olympics. The rebranding would provide a springboard to build a better sense of identity, create better cohesion and extend the momentum of […]

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It’s half time for 2012 – how you doing?

Wow! We are now over half way through 2012. Now is a great time to take stock of your plans – and crucially how you can make the most of the remaining six months to ensure 2012 is another great year in your life. Here are some great innovation and creativity tools – to ensure […]

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How good is your personal brandcasting?

Looking forward to delivering a great training session on ‘Personal Brandcasting’ for the Public Relations  Consultants Association in London this Wednesday (April 25th.) If you mention the word ‘brand’ most people associate it with consumer goods and names like ‘Microsoft’ ‘Coca Cola’or ‘Dolce & Gabbana’. Yet, each and every one of us is a brand. […]

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Is being a sports fan a key part of your identity and brand story?

If you support a football team is this a key part of your identity and brand story? I ask the question following a recent experience following my beloved football team, West Ham United when they played away last weekend to deep-seated rivals Leeds United. The atmosphere at the game was magnificent, with both sets of […]

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How you can manage your Personal Brandcasting

If you mention the word ‘brand’ most people associate it with consumer goods and names like ‘Microsoft’ ‘Coca Cola’or ‘Dolce & Gabbana’. Yet, each and every one of us is a brand. You don’t have a choice about whether to be a brand or not. What you can choose however, is how to manage your […]

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Open courses to boost your creativity and your brand story

There are great opportunities to catch me in action in Londonto transform your creative abilities or how you mange your brand story and personal brandcasting. […]

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