New global initiative to inspire a revolution in Public Relations thinking and doing

I am extraordinary proud to have helped get a new initiative underway to tackle a profound issue in communications and PR – can we redefine PR and create a new theoretical framework for its thinking and doing. #PRredefined is your call to change your future for public relations. The ambition is to nurture a new […]

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South Africa bound

I’m looking forward to being a speaker at the 5th International Public Relations Congress at the Sandton Convention Centre, Johannesburg, South Africa from July 23rd to 26th. The event is organised by the International Public Relations Association, African Public Relations Association, The Management School London and BEEC International. […]

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Strategic Management: the Creativity Paradox for PR

Thinking creatively helps you think different. But do you need to think different on how you use creativity in your work? Or even about why and where you use creative thinking? How do we respond to an age where the rules are being redefined? Most practitioners are guilty of resorting to what can be called […]

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What’s going to be your 70:30:10 of how you do things in 2012?

At last the magic ingredient of Coca Cola’s success is now being shared. No, I am not talking about the tightly-guarded ingredients of its flavoured water. Rather, how it allocates its precious resources for brand communications to ensure its future success by ‘gaining a disproportionate share of popular culture’. (Isn’t this what you are about: […]

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Unstupid thinking makes debut at How-Dow Public Services Awards

Sharing insights on ‘Unstupid Thinking – the key to unlocking your personal and business innovation’ is the theme of  new talk I will be giving at the How-Do Public Service Awards. Over 200 delegates are expected at The Comedy Store, Manchester on Tuesday November 15th. The event is in itself a creative twist, combining a conference […]

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Do we need to rebrand the working class as ‘The UnChavs’?

I’m posing the question: ‘Do we need to rebrand the working class, with the concept of ‘The UnChavs’?’ Prompted by a holiday read of Owen Jones book Chavs: The Demonization of the Working Class the author has produced a good book, yet I feel misses some key points around communication, branding and memes – hence […]

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Cheerio Netto – and how I started the ‘Baked Beans War of 1994’

Farewell Netto, as one of the pioneering discount retailer brands closes in the UK – with its acquisition and final absorption by ASDA at the beginning of October- here are three great creative ideas they never used which could have transformed their brand – and one they did use, which led to the ‘Baked Beans […]

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Final quarter of 2011: Last chance to plan your Goals for the year

We are now entering the final quarter of 2011. You now urgently need to take stock of your plans – and critically, how you can make the most of the remaining three months to ensure 2011 is a great year in your life. Use these great innovation and creativity tools – to ensure you make […]

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Our ‘broken society’ needs a ‘Peter Beardsley’ and a ‘Waddle’

Talk of the UK being a ‘broken society’ makes me angry. A failure to put things in perspective may cost us dearly, economically, socially, emotionally – and creatively. Prior to the recent ‘highly localised riots in three main English conurbations’ I wrote a blog about how, on an individual level, if you want to achieve […]

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8 flexible and creative thinking tips for responding to ‘the riots’

The riots across the UK have shown the worst – and the best of people. The film of a young man being callously mugged on the street while being injured can make you despair of humanity. Yet, the widespread responses of people positively demonstrating their reaction to mindless destruction can equally warm your heart – […]

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