PR Creatives also need to lead way for NPD in PR

Here’s a copy of my letter published by PR Week August 16th Your review (PR Week August 2nd) of the role of the Creativity Director in PR agencies rightly highlights the consensus of how they need to be a champion of the cause for creativity rather than the sole repository of. A good Creative Director […]

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Calling America for creativity in PR

Looking forward to sharing new ideas, insights and inspirations to forward-thinking PR executives across the United States in my first Bulldog Reporter PR University webinar. The 90 minute-long webinar ‘PR Creativity Master Class’ is part of a high level programme to enable busy executives to improve performance in mastering new challenges in their work. I […]

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Latest Wimbourne

As you know I am an occasional collecter of ‘Wimbournes’ – the unfortunate juxtaposition of two different news stories on a page. This one, from the Albert Lea Tribune in Minnesota raised a smile. If you find any on your travels – do share them. […]

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Uganda – international conference speaking

A big ‘thank you’ to the delegates who provided me with such inspiration, challenging questions and new insights at the International Congress – Public Relations & Human Resources in Kampala, Uganda last week. Thoroughly enjoyed delivering conference presentations and training sessions on creativity, brand story-telling, brand management, PR strategy and communications. It was also good […]

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Creativity & Brand PR talks in Uganda

I am looking forward to being one of the international speakers at the 6th International Public Relations Congress at the Kampala Serena hotel, Kampala, Uganda from 8th to 11th July. The Congress attracts delegates from all parts of the African continent. It is organised by the International Public Relations Association (IPRA), The Management School London […]

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Why plans for branding London’s ‘Northbank’ area are doomed

Plans in London to brand part of the city ‘North Bank’ are doomed by a failure in not understanding memes. The latest attempt to use the power of branding for place marketing sees the area on the north bank of the Thames aims to emulate the success of the ‘South Bank’ area which has witnessed […]

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Why Tim Harford got it wrong on the Blue Monday meme

I nearly had a letter published in the ‘Financial Times’ last week. I say nearly because the Letters Editor got in touch with me to amend my original. Que sera. The letter was a correction to a piece written by the FT’s Tim Harford – of whom I’m a great fan and thoroughly enjoyed his […]

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