PR Creatives also need to lead way for NPD in PR

Here’s a copy of my letter published by PR Week August 16th Your review (PR Week August 2nd) of the role of the Creativity Director in PR agencies rightly highlights the consensus of how they need to be a champion of the cause for creativity rather than the sole repository of. A good Creative Director […]

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Calling America for creativity in PR

Looking forward to sharing new ideas, insights and inspirations to forward-thinking PR executives across the United States in my first Bulldog Reporter PR University webinar. The 90 minute-long webinar ‘PR Creativity Master Class’ is part of a high level programme to enable busy executives to improve performance in mastering new challenges in their work. I […]

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