Barry Kucha – celebrating Barry’s community heroes

I am extra-ordinary proud of pioneering work I am doing to get what is believed to be Britain’s first independent community ‘ideas bank’. Do visit www.yourideasbank.org.uk A key part of its working is the ‘Barry Kucha’ events. Here are details of the forthcoming event on April 15th in Barry. Seven inspirational local heroes from Atlantic […]

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Big Brand Theory – don’t miss the boat

There’s a growing demand for PR practitioners to deliver Big Story Ideas – that work across multi-channels and create messages that engage more deeply, to create real passion and change. PR people have always been good at telling news , but now they need to do more: they need to tell stories – not works […]

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6 reasons why Brand is crucial to future PR

The role of ‘Brand’ in 21st century communications is likely to take on greater significance for six key reasons: Firstly, neuroscience evidence shows that people absorb, understand information better if it is communicated within the structure of a story. The art of story-telling is being recognised as a key skill in effective communications. By creating […]

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