Charity loses out to porn during Twixtmas break

More people are more likely to make use of their free time to watch porn on the Internet during the Twixtmas festive break, between the Christmas and New Year holidays, than go online to do good, or help charity according to the latest Google search figures.

Internet searches for ‘porn’ are expected to reach their climax in the last week of December with an estimated 13 million searches for adult-related phrases. In contrast, for every on-line search for ‘charity’ there are 20 searches for porn.

Curiously, the fastest rising porn-related search term during the last year in the UK is ‘Tulisa sex tape’.

Campaigners are now urging the public to take advantage of the five days of Twixtmas – the break, between Christmas and New Year holidays – to do at least five socially good things during the period when people are ‘time rich’ instead of being ‘time poor’.

Activities such as visiting web sites like www.helpfromhome.org – where you can do ‘pyjama philanthropy’ by micro-volunteering and micro-donating are being encouraged.

According to Andrew Smith of Escherman, a leading search engine analyst, using the Google’s own data, reveals there have been 37.2 million searches for porn-related terms each month over the last year.  By contrast, the volume for charity-related terms is at a steady, constant low of just 1.8 million – around 5% of the volume of searches for porn.

On-line searches for phrases containing the word ‘Donation’ recorded less than 1% of the equivalent searches for porn

In terms of regional variations, Mancunians are the ‘porn kings of the UK’, with a consistently higher share of porn-related searches compared to other regions.

“While mature adults can make whatever decision on how they spend their time – and what they do on-line, the Twixtmas break can either go down as a period of being a porn fest – or a time for doing social good.” said Twixtmas campaigner Andy Green.

“Each of us can make a difference, no matter how small, by using the Twixtmas break to do five good things to make the world a better place – and also show a positive, socially constructive side of human nature.”

For those not wanting to spend their time searching for porn in the holiday break, the Twixtmas campaign has many other suggestions for what to do at its web site  www.twixtmas.com.

Also, the www.HelpFromHome.com web site for example has hundreds of opportunities for doing good without even getting out of your pyjamas.

ENDS

Background on Google data used in this survey and Twixtmas – Check out link below:
http://www.google.com/trends/explore#q=porn%2C%20charity%2C%20donations&geo=GB&date=1%2F2012%2012m&cmpt=q

The non-commercial Twixtmas campaign is aiming to encourage everyone to make the most of the opportunity between December 27th to 31st  to take small practical actions to make the world better in some way.

The campaign web site www.twixtmas offers practical advice and inspiration to encourage everyone to make the most of this under-used opportunity. The site also provides a free facility for sending a Twixtmas e greeting card, and you can also download a Twixtmas pledge form.

The idea was originally conceived by social enterprise the Flexible Thinking Forum, as a simple way of creating social good by thinking differently about the period between the two public holidays of Christmas and New Year, and make use of untapped resource, energy, and opportunities.

To help people get the most of period the campaign has themed each of the five days with a focus;
Day 1 is about spoiling yourself and thinking more positively about you.
Day 2 is do something for someone else, ideally a stranger – help a neighbour or good cause
Day 3 is help a friend
Day 4 is doing something for the planet
Day 5 is do something for your future

Contacts
For further details please contact Andy Green on behalf of Twixtmas on 07815 884 525
or email andy@andygreencreativity.com

For Google search data please contact Andrew Smith of Escherman on 07884 431830

 

 

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