Britain must re-brand itself after Olympic success

Britain should rebrand its name – possibly using ‘Greater Britain’ and evolve its Union Jack flag – using the purple of the London 2012 event – to boost the feelgood factor from its Olympics. The rebranding would provide a springboard to build a better sense of identity, create better cohesion and extend the momentum of […]

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The Olympic Opening ceremony unsung heroes: the client

Danny Boyle – or Sir Danny Boyle as I shall insist on calling him until it’s officially confirmed – has made a phenomenal creative statement with his Olympic opening ceremony. His creative genius in redefining the Opening Ceremony is widely celebrated. Yet are there possibly greater heroes involved in the process, who, thus far, have […]

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The new verb – ‘to Danny-Boyle’

One unintended legacy of the Olympics won’t be the stadia, the investment in the next generation of sports stars, or a better Tube system but an addition to the English language. The new contribution our lexicon is a verb. A doing word. It’s a denominalisation. It describes an action that can proudly transform what you […]

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