A major new resource for innovation and creativity

I have produced for the Chartered Institute of Public Relations (CIPR) a downloadable Innovation & Creativity Toolkit as part of a major drive by the Institute to transform innovation and creativity skills for its members.

The Institute is providing a free to members – with a  free sample for non-members.

The substantial resource – over 95 pages – enables professionals to improve their performance in difficult economic times and re-engineer how they go about deliver their service in an age of technological revolution.

The new toolkit covers creative thinking, creative writing and will also enable users to manage your team more creatively. The Institute is planning 20 events across the UK to demonstrate the toolkit in action.

A free sample of the Toolkit is also available for non-members here

Commenting, CEO of the CIPR, Jane Wilson, said: “In my opinion there’s no such thing as an uncreative person and this ‘Innovation and Creativity Toolkit’ will help public relations professionals realise their creative potential and identify that pitching-winning idea with greater ease. In the current economic climate where competition for jobs and contracts is tougher than ever, practitioners need to ensure they are using their resources, whether financial or human, as frugally as possible. The toolkit contains practical advice on how communicators can get the most out of their brain-storming sessions and hence achieve their goals.”

Andy Green FCIPR and author of the toolkit, said: “Public relations is going through a revolution in redefining what it does and how it delivers what I call ‘new school PR’. Public relations professionals need to re-engineer how they perform, but before they can change what they do, they need to change how they think. This toolkit is a virtual creativity director to help them 24 7 – imagine having a virtual creative director working alongside you. Imagine having a box of tools to help you think differently, write more creatively or better manage the creative potential of your team or organization. This is what the new CIPR Innovation & Creativity Toolkit can offer.”

About the CIPR
The CIPR is the professional body for public relations practitioners in the UK. With 9,000 members involved in all aspects of public relations, it is the largest body of its type in Europe. The CIPR advances the public relations profession in the UK by making its members accountable through a code of conduct, developing policies, representing its members and raising standards through education and training.


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