56Up & your Innovation, Creativity and Brand

I have a particular interest in the documentary TV series ‘56Up’; three of the girls featured in the ‘experiment’ were at the same school, as me in the East End of London. The series is not only of personal interest but offers lessons for brand communications and for managing innovation and creativity. […]

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7 tips for Kanter’s Law – everything looks like a failure in the middle

All of us must have experienced Kanter’s Law: “Everything can look like a failure in the middle.” The great innovation writer Rossabeth Moss Kanter highlights how everyone loves inspiring beginnings and happy endings. It is in the middle however, where the realization that the vision and ideas is actually harder to do than anyone had […]

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The myth of Sir Ernest Shackleton’s ad – an example of truthiness

It is one of copywriting’s legends. The ad used by Sir Ernest Shackleton to recruit volunteers for his expedition. Shame it now appears that it never existed – but it still provides an excellent example of ‘truthiness’. I delivered a great creative writing session yesterday for the Chartered Institute of Public Relations, with a group […]

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