Looking forward to delivering a great training session on ‘Personal Brandcasting’ for the Public Relations Consultants Association in London this Wednesday (April 25th.)
If you mention the word ‘brand’ most people associate it with consumer goods and names like ‘Microsoft’ ‘Coca Cola’or ‘Dolce & Gabbana’.
Yet, each and every one of us is a brand.
You don’t have a choice about whether to be a brand or not. What you can choose however, is how to manage your personal brand.
This is not saying you have to be artificial and false. Indeed, a key quality of a brand is its need for integrity, a truthfulness about what is at its heart.
Great communicators come in all shapes and sizes. Yet, they all share one thing in common: they are great ‘Personal Brandcasters’.
Crucial to your future success – and your clients – is how you manage both your personal brand and the personal brands of key client figures.
Your personal brand reputation is what other people say about you when you are not in the room. You are a walking brand communications machine – you do ‘personal brandcasting’.
If people mention your name what is the picture in their heads? Is it a fuzzy, indistinct, or no picture at all? What can you do to create a distinct picture of your brand, what you are about and where you are going with your life?
What opportunities do you want other people to look out for you?
What are your five personal key values? How do decide to say ‘Yes’ or ‘No’?
The training session highlights how you can manage your Personal Brandcasting – for your self – and your clients – and how you can harness it in all aspects of your work.
Further details here.