Summer Eventia – here I come

Looking forward to meeting the good people at the Summer Eventia 2012 this week, the major showcase conference organised by the official trade body for the events and live marketing industry in the UK I will be delivering a special innovation and creativity keynote session. As the show programme describes: “There has never been a […]

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How good is your personal brandcasting?

Looking forward to delivering a great training session on ‘Personal Brandcasting’ for the Public Relations  Consultants Association in London this Wednesday (April 25th.) If you mention the word ‘brand’ most people associate it with consumer goods and names like ‘Microsoft’ ‘Coca Cola’or ‘Dolce & Gabbana’. Yet, each and every one of us is a brand. […]

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Record store day misses a meme soundtrack

This weekend, Saturday  April 21st is Record Store Day, where both independent record stores and its accompanying culture of vinyl, music enthusiast, and local bands are celebrated. One trick I feel they have missed out on is making the date meme-friendly. If you are organizing any theme day you need to actually achieve two communications […]

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How to boost your creativity while you are driving

When it comes to driving habits most of us confess to listening to music, even getting angry with other motorists but few of us take advantage of the great opportunity behind the wheel – to think up new ideas. Some 81% of drivers in a new AA/Populus survey of drivers confess to having ideas while […]

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