April 1st is Stupid Aid Day

The world is getting more stupid. And there is now something you can do about it on ‘Stupid Aid Day’- appropriately on Sunday April 1st-. This is a chance for everyone to fight back against ‘the Computer says No’ moments and other examples of stupidity in the world by submitting your examples of stupid thinking […]

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How the end of the world cheered me up + innovation and creativity

Heard disturbing news on how amateur scientists can now cook up their own DNA. I instantly concluded this means the end of the world: the Frankenstein vision of an uncontrollable DNA strain/virus sprang to mind. I also took reassurance from one of my favourite punk songs,‘Wrap up the Rockets’ by the Freshies (featuring the late, […]

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Is being a sports fan a key part of your identity and brand story?

If you support a football team is this a key part of your identity and brand story? I ask the question following a recent experience following my beloved football team, West Ham United when they played away last weekend to deep-seated rivals Leeds United. The atmosphere at the game was magnificent, with both sets of […]

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How you can manage your Personal Brandcasting

If you mention the word ‘brand’ most people associate it with consumer goods and names like ‘Microsoft’ ‘Coca Cola’or ‘Dolce & Gabbana’. Yet, each and every one of us is a brand. You don’t have a choice about whether to be a brand or not. What you can choose however, is how to manage your […]

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The British Brand – a significant tool for the debates

Being British is about recognising there is a ‘British’ brand Debate about devolution and popular interest in what it means to be ‘British’ are failing to use this critical tool to help really understand and manage the issue. Whether Scotland should be part of Britain, or how different ethnic groups, such as those on the […]

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