Armistice: The meme that cost 11,000 lives

I wear my poppy with pride.

I also promote managing word of mouth communications and how need to make you’re your messages sticky – i.e memorable through use of imagery, menomics and other devices – to create effective memes (information that is able to replicate itself.)

So, having a permanent time and date of: “the eleventh hour of the eleventh day of the eleventh month” is a brilliant word of mouth concept and construct.

Sadly,  when you discover that the peace was agreed at 5am of November 11th yet there were nearly 11,000 casualties on the last day of World War I before the 11am deadline (no sick pun intended) – that’s more than was killed on the D-Day landing. 

So there would probably have been an estimated 60,000 people who would have been alive now from their descendants – a figure equivalent to the worst estimates of the feared UK deaths from swine flu epidemic.

Yes, we will remember the 11th hour of the 11th day of the 11th month –  but please never forget the futility of war, even more tragic with a peace synchronised with a sticky meme.

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