Delighted to se the subject of Memes being given a feature article treatment in the Financial Times.
Was disappointed however, that the subject was treated as the cultural equivalent of tumbling weed – you can see it, but its presence is very superficial.
Memes need to be recognised as the DNA of how ideas spread: it is not the best ideas that get spread, rather it is the more meme-friendly.
Discussing social justice issues over coffee this weekend and it really come home to me how history is determined by the presence of effective memes and also by their absence.
Anyone wanting to achieve social change needs to examine how effective their memes are in supporting their efforts; in what ways can their messages, argument and belief be self-replicating, and stronger than other competing attention-grabbers.
There is a big feature on Memes in the FT this weekend. Pass it on.
But don’t expect many to fully embrace the concept, understanding, and appreciation of their potential power because of it.
Memes, viral and word of mouth are just a few of the 101 different tips an ideas being offered to public relations and marketing professionals in the first ‘Word of Mouth and Viral Marketing course being run by the Chartered Institute of Public Relations.
The half day training course takes place in Londonon the afternoon of Friday November 11th. Places are limited, to book your place visit www.cipr.co.uk or ring 0207 631 6900.
The course has been devised and will be delivered by Andy GreenFCIPR. His book ‘Effective Personal Communication Sills for PR’, part of the Institute’s PR in Practice series, was one of the first PR texts to cover word of mouth and memes.
Sharing examples from the work of Edward Bernays to the latest cutting edge campaigns, you will go away telling your friends how you can manage your word-of-mouth, how to create positive messages about you, what you do and what you stand for.