NEWS: Innovation expert Cairo-bound

Cairo calls for Andy

A leading innovation expert is Cairo-bound to help develop creative thinking skills among young Egyptian entrepreneurs and school teachers.

Andy Green will be working with the British Council to help local people be more resourceful and capitalise on any potential opportunities to help rebuild their economy and

society, as well as build greater links with the United Kingdom.

Andy is an international expert on innovation, creativity and brand communications having written five books on the subject which have been translated into eight languages.

He is a Fellow of the Chartered Institute of Public Relations and also of the Royal Society for Arts as well as an Honorary Research Fellow at Huddersfield University. 

He is a partner with GREEN Communications and an associate director with Working Word Communications, and a part-time lecturer at Cardiff University on the Masters in International Public Relations degree programme.

Commenting on his latest challenge Andy Green said: “This is a remarkable opportunity to help talented people build a better life for themselves and their communities by developing their skills in harnessing the power of innovation and creativity.”

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