Why does ‘Titanic’ fascinate us so much?

While visiting London I came across the major exhibition on ‘Titanic’ at the O2. I pondered: Why is it, 100 years on, the story of how one ship sunk still holds such fascination for contemporary society? There have been other sinkings – with an even greater loss of life. (The story of the sinking of […]

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NEWS: Managing the Creative PR team session London May 5th

Will be introducing some new tools and techniques at my next open Creativity session – ‘Managing the Creative PR Team’ organised by the Chartered Institute of Public Relations, to be held at their offices in central London. Delegates will gain a greater understanding, insight and confidence of managing the creative dimension at work. You will […]

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7 lessons from Eddie Stobart for you

The death of Eddie Stobart has highlighted one of the UK’s most idiosyncratic brands. The story of how a medium-sized haulage company, essentially offering the same product as its competitors, has become a much-revered British institution offers valuable lessons. Why does its name and reputation shine brighter than its competitors? What lessons are there for […]

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