Book Review: Shed Simove ‘Ideas man’

Shed Simove is an engaging, humorous writer chronicling his experiences in creativity and innovation – mainly around what the mainstream would regard as ‘tacky’ – for example his realization of his idea for an unsual sweet – ‘clitoris allsorts’.

It’s a good entertaining read.

For the serious student of creativity and innovation it offers a very detailed experience of the knock-backs/blind alleys/lack of encouragement the ‘person-who-has-an-idea’ normally encounters, albeit in the field of novelty gifts.

So, whereas most books on creativity making a passing reference to perseverance here is a whole book recording the typical experience of the creative person.

I am sure we shall see more from Shed.

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