Vodafone and its Brand Taliban

Interesting reading about Vodafone refusing to engage with tax-avoidance protestors.(PR Week December 17th ) and how it accords with what I teach in brand management about what I call ‘Brand Taliban’. Campaigners claim that Vodafone has been guilty of alleged tax avoidance with protestors blockading several stores. Speaking to PR Week the firm’s group comms […]

Read More…

Give yourself a 5 day ‘binge happiness workout’ during Twixtmas

You can transform your personal happiness by doing a five-day work out during the Twixtmas break between the Christmas and New Year holidays. By following some easy-to-do ‘happiness work-out’ tips you can make yourself happier, be more optimistic, and even exercise more. The binge happiness five day programme simply consists of completing what is called […]

Read More…