I am again getting behind a campaign to encourage binge doing – to make the world a better place using the five days of Twixtmas – between the Christmas and New Year Holidays is being launched
The not-for-profit campaign is aiming to encourage everyone to make the most of the opportunity to take small practical actions to make the world better in some way.
The five days of Twixtmas campaign between the Christmas and New Year holidays – December 27th to 31st is often the time of the year where people complain of being bored and not having anything to do.
Instead of binge shopping, or binge drinking, the campaign is trying to encourage binge doing and overcome the problem of ‘time poverty’ – where people perceive they do not have enough time to do things for themselves or others
The campaign website offers practical advice and inspiration to encourage everyone to make the most of this under-used opportunity.
The ideas was originally conceived by me as a simple way of creating social good by thinking differently about the period between the two public holidays of Christmas and New Year, and make use of untapped resource, energy, and opportunities.
To help people get the most of period the campaign has themed each of the five days with a focus;
Day 1 is about spoiling yourself and thinking more positively about you.
Day 2 is do something for someone else, ideally a stranger – help a neighbour or good cause
Day 3 is help a friend
Day 4 is doing something for the planet
Day 5 is do something for your future
The campaign is ideal to engage with people individually to do something, or for voluntary, charity or community groups who can either do something new or re-do an existing activity during Twixtmas.
Imagine if most people did five things during Twixtmas to make the world a better place. Would it be great if you did some small thing to help make this happen?