Pleasant surprise to get a namecheck in the Chartered Institute of Public Relations President’s televised debate featuring its two candidates Rob brown and Sally Sykes – both of whom I’m good friends with.
I happened to be with Rob Brown while in Manchester the week before the debate. While chewing the fat the topic came up about ‘is it time to re-define ‘public relations’?’
Rob mentioned this in the debate (it comes about 5 minutes in the show).
It did make me further reflect about the need for a debate, given my feelings that the industry is in a state of flux between old and new ways of doing.
I then recalled my effort to redefine the term ‘public relations’ in my book ‘Effective Public Relations’ which read:
‘Public relations is about creating sustainable added value for an organization’s reputation by managing its brand, actions, memes and networking.’
Although written back in 2006 I feel it still rings true as a valid effort to recognise the many changes facing the profession.
What would be your definition?