Fresh take on austerity

It is good to be invited to be a judge for a leading industry awards. It is even better when you have an idea generated at a conference brainstorm just a few weeks earlier being made into reality. The Fresh Awards are one of the communications’ industries leading showcases for celebrating great work and talent. […]

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We need a new era for award categories

A joy of doing a brainstorm or facilitating an awayday is sparking ideas which sometimes are not directly relevant to the task at hand. These ideas should always be recognised, captured, and put to good effect. Last week, while doing a creativity Masterclass at the Association of Health Communications and Marketing (AHCM) we did a […]

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Creativity you couldn’t make up

One of your most outstanding creative talents is what I call your ‘creative ear’ – picking up bits of information around you, seeds of new opportunities to develop into added value ideas. In my teaching on creativity I am a great believer that real life is more capable of creating the far-fetched, the unimagined, than any fertile […]

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