Category Archives: word of mouth

Call the Midwife – 3 lessons for your creativity and innovation

Posted on February 20, 2012 by andy

The BBCTV series ‘Call the Midwife’ – set in theEast End of 1957 – pulls both massive viewing audiences but also provides valuable lessons for your creativity and innovation. Admittedly, I have personal reasons in hoping the show gets a … Continue reading →

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Using what’s driven 10,000 years of history in your next communication

Posted on January 30, 2012 by andy

If you could unlock the keys to what drives change, what have been the motivators and determining factors that have created the world around us, just think how powerful this could be making your communications more effective. What if you … Continue reading →

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Open courses to boost your creativity and your brand story

Posted on January 25, 2012 by andy

There are great opportunities to catch me in action in Londonto transform your creative abilities or how you mange your brand story and personal brandcasting. Continue reading →

Posted in Brainstorming, Brand Story, Brand You, business innovation, business strategy, creativity innovation, creativity workshop, Icon strategy, Icons, innovation consultant, innovation entrepreneurship, Managing the Creative PR team, memes, strategic business planning, training creativity, training innovation, word of mouth | Tagged , , , , | Leave a comment

No brainer great PR for anyone promoting mental health issues

Posted on January 11, 2012 by andy

With this year’s Blue Monday due on Monday January 16th this is a great opportunity for anyone with an interest in mental health issues to gain valuable media coverage and even fund-raising opportunities. Here’s a great example from the Edinburgh … Continue reading →

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Friday 13th meme for hire

Posted on January 10, 2012 by andy

Imagine you are a surfer. Do you just plonk your surfboard on the sea surface and hope somehow you will be propelled forward. It’s obvious you wouldn’t. You don’t need to know much about surfing to appreciate that a key … Continue reading →

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What’s going to be your 70:30:10 of how you do things in 2012?

Posted on January 6, 2012 by andy

At last the magic ingredient of Coca Cola’s success is now being shared. No, I am not talking about the tightly-guarded ingredients of its flavoured water. Rather, how it allocates its precious resources for brand communications to ensure its future … Continue reading →

Posted in Brainstorming, Brand Story, business innovation, business strategy, creativity innovation, creativity workshop, group facilitation, Icon strategy, innovation consultant, strategic business planning, training creativity, training innovation, word of mouth | Tagged , , , , , , | Leave a comment

Twixtmas is here! Give yourself a 5 day ‘happiness workout’

Posted on December 27, 2011 by andy

Twixtmas is here! You can transform your personal happiness by doing a five-day work out during the Twixtmas break between the Christmas and New Year holidays. By following some easy-to-do ‘happiness work-out’ tips devised by Professor Richard Wiseman, you can … Continue reading →

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Free downloadable Twixtmas pledge poster and e-greeting

Posted on December 19, 2011 by andy

What are the five things you are going to do to make your world a better place during the five days of Twixtmas – between the Christmas and New Year holidays. To help you celebrate Twixtmas and share your pledges … Continue reading →

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Create ‘binge happiness’ for yourself during Twixtmas

Posted on December 9, 2011 by andy

You can transform your personal happiness by doing a five-day work out during the Twixtmas break between the Christmas and New Year holidays. By following some easy-to-do ‘happiness work-out’ tips devised by Professor Richard Wiseman, you can make yourself happier, … Continue reading →

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Is Twixtmas the ultimate Epicurean celebration?

Posted on November 17, 2011 by andy

Most people associate the word ‘epicurean’ with images of high living, sensual pleasure, a philosophy of the debauchee or the gourmand. Yet, the reality is the original Epicurus – who lived in Ancient Greece between 341-270 BC – promoted a … Continue reading →

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