Category Archives: Uncategorized

Let’s celebrate ‘Failure week’ – it will be stupid if we don’t

Posted on February 5, 2012 by andy

The idea of a ‘failure week’ to encourage people to learn from it succeeding may have made its first mistake by not calling itself ‘better failure week’, but we will all be stupid if we fail to take advantage of … Continue reading →

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Using what’s driven 10,000 years of history in your next communication

Posted on January 30, 2012 by andy

If you could unlock the keys to what drives change, what have been the motivators and determining factors that have created the world around us, just think how powerful this could be making your communications more effective. What if you … Continue reading →

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Your Innovation ‘Ears’ – 5 tips for innovation and creativity

Posted on January 23, 2012 by andy

Do you know what the most important part of your body for innovation and creativity is? You will most likely say the brain. But I would suggest it is your ears. I use the word ears in plural because they … Continue reading →

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New Business leadership initiative launched

Posted on January 19, 2012 by andy

Today, I will be launching a new initiative by WakefieldCollege to equip Yorkshire businesses and their managers with crucial skills to survive and thrive, at a lunchtime event on Thursday January 19th I will be talking on ‘Essential Skills in Innovation & … Continue reading →

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Beautiful Barry Island sunset

Posted on January 14, 2012 by andy

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Friday 13th meme for hire

Posted on January 10, 2012 by andy

Imagine you are a surfer. Do you just plonk your surfboard on the sea surface and hope somehow you will be propelled forward. It’s obvious you wouldn’t. You don’t need to know much about surfing to appreciate that a key … Continue reading →

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Wakefield College Masterclass programme

Posted on January 9, 2012 by andy

I will be launching a new initiative by WakefieldCollege to equip Yorkshire businesses and their managers with crucial skills to survive and thrive, at a lunchtime event on Thursday January 19th I will be talking on ‘Essential Skills in Innovation & Creativity … Continue reading →

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Two types of 100 Club need preserving: the punk and the piemash

Posted on January 8, 2012 by andy

Two news items highlight the danger of losing valuable, irreplaceable parts of our cultural heritage – and both curiously linked by the name of ‘100 Club’ According to the Sunday Times, the 100 Club inLondon’sOxford Streethas failed to get listed … Continue reading →

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How are you telling your Brand Story?

Posted on January 4, 2012 by andy

http://youtu.be/LerdMmWjU_E I have been preaching the need for any organization and individual to have compelling brand stories at their heart. The Coca Cola Content 2020 video, which announces their change of strategy and emphasis on Content Marketing is truly remarkable. Continue reading →

Posted in Brand Story, Brand You, business innovation, business strategy, creativity innovation, Icons, innovation entrepreneurship, memes, strategic business planning, training creativity, training innovation, Uncategorized | Leave a comment

Your New Year’s resolutions need Squeezesteps

Posted on January 2, 2012 by andy

If you have made New Year’s resolutions the critical challenge is to make them happen. Here’s where you need to use ‘Squeezesteps’. The dictionary of the future will define a ‘Squeezestep as: “Actively breaking down into smaller, more do-able, nudgeable … Continue reading →

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